Reports
How reports work
A report is the research you would otherwise do by hand: reading the website, checking LinkedIn, job posts and reviews, and deciding whether now is the moment. Vintoo does it in a few minutes and shows its sources.
Where the information comes from
- Your profile. Your services, ideal customer, target roles and signals from the organization settings. Every prospect is judged against these.
- The website of the prospect. What they do, who they serve, how they work and the technology behind the site.
- LinkedIn. The company page, recent posts and employees with their roles.
- Google Maps. Company details and reviews that mention a problem or a change.
- Job posts. Open vacancies, sorted by department and seniority.
- Web search and news. Recent events such as funding, an acquisition or a new office.
- Chamber of commerce. Registration details, for Dutch companies.
Searches run in the country you set for your organization. Reports are always written in English.
What happens during a report
- Collect. Vintoo gathers the information above, in parallel where it can.
- Find signals. Every fact that says something about this company and your offer becomes a signal, for or against approaching them.
- Remove duplicates. The same fact from two sources counts once.
- Weigh. Each signal gets a weight based on its type, its strength and its age.
- Decide. Vintoo answers a fixed set of questions about the company and turns the answers into a verdict.
- Find the decision-maker. The person who most likely owns the problem you solve.
- Write hooks. Concrete occasions to reach out, taken from the signals that speak for the company.
The questions behind the verdict
Every verdict comes from the same questions:
- Fit
- Does this company match your offer and your ideal customer?
- Pain
- Is there a sign that they have the problem you solve?
- Timing
- Is there a reason why now is a good moment?
- Intent
- Are they looking for a solution like yours?
- Ruled out
- Is there a fact that rules them out on its own, such as a recent contract with a competitor?
Each answer rests on the signals. That is why every verdict comes with the facts behind it.
From answers to verdict
- Contact
- There is a fit and a clear reason to reach out now: a moment in time, or a strong sign of pain or intent.
- Wait
- There is a fit, but no moment yet. The report names what to watch for.
- Don't contact
- The company doesn't fit your offer, or something rules it out.
- No signal
- There is too little information to judge.
Why there is no score
Vintoo doesn't rate prospects from 1 to 100. A score hides the reasoning, and you would still need to read up on the company before writing. A verdict with its reasons tells you what to do and gives you something to say.
How long it takes
A report takes a few minutes. You can keep working in the meantime: the list updates by itself when the report is ready.